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SUMMARY

Missing portable storage device containing names and social security numbers of "certain" US Employees
Records	33,923
Record Types	SSN NAA
Breach Type	Lost Drive
Data Family	Electronic
Source	Inside - Accidental
Organization	The Pepsi Bottling Group
Other Organizations	None
Lawsuit?	NO/UNKNOWN
Data Recovered?	NO/UNKNOWN
Arrest?	NO/UNKNOWN
Submitted By:	d2d

STOCK PRICE

Chart?chxt=x,y&chxl=0:|dec-9|dec-30|jan-21|&chxr=1,17

SIMILAR INCIDENTS

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SPONSOR

Zecurion protects organizations worldwide, with more than 5,000 global deployments, using its award-winning software security solutions. Zecurion’s solutions create a “locked-vault” around data on servers, backup storage media, e-mail, peripheral devices and printers that both monitors and prevents unauthorized access.

TIMELINE

Date	Event
2008-12-08	Incident Occurred
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None. Add Data	Incident Discovered By Organization
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2008-12-23	Organization Reports Incident
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None. Add Data	Organization Mails Notifications
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None. Add Data	Records Recovered
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None. Add Data	Lawsuit Filed
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None. Add Data	Arrest Made
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MAP OF INCIDENT LOCATION

Address: United States
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REFERENCES

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ATTACHMENTS

COSTS SUMMARY

Known Actual Costs

No known costs for this incident.

Estimated Costs

Ponemon Institute Direct Costs Estimate ¹

$2,035,380.00

Note that these estimates are based on the Ponemon Institute's 2009 direct costs figures from their 2009 Annual Study: Cost of a Data Breach. We multiply $60.00 by the number of records to obtain this figure. Keep in mind that depending on the breach, the direct costs are not always suffered by the breached organizations. In the case of credit card number breaches, the direct costs can often be suffered by banks and card issuers. Also note that this is only an estimate.

PRIMARY SOURCES

Primary Source ID: 883

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Pepsi notification of stolen storage media containing personal information of certain employees, including 198 New Hampshire residents.
Filename	Source	Researcher	Incident IDs
pepsi.pdf	New Hampshire Consumer Protection & Antitrust Bureau	d2d	1323
Records	File Date	Uploaded	Updated
198	2008-12-23	2009-01-01	05 Jan 23:14
Excerpt
spas * THE Pepsi Bcrruus GROUP December 23, 2008 Kelly Ayotte, Attorney General 33 Capital Street Concord, New Hampshire 03301 Re: Recent Unauthorized Disclosure of Personal Infomation Dear Attorney...

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Primary Source ID: 1230

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Pepsi breach notification letter to Maryland
Filename	Source	Researcher	Incident IDs
ITU-164560.pdf	Maryland Attorney General	kirniki	1323
Records	File Date	Uploaded	Updated
1398	2008-12-23	2009-01-31	01 Feb 22:56
Excerpt
spas THE Pepsi B0·rruNG Gn0ur= December 23, 2008 Douglas F. Gensler, Attorney General Attn: Security Breach Notification 200 St. Paul Place · Baltimore, Maryland 21202 Re: Recent Unauthorized Disclos...

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Primary Source ID: 1260

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Data disk containing personal information about employees lost
Filename	Source	Researcher	Incident IDs
VA_12232008_pepsi_bottling_group.pdf	Virginia Attorney General	jkouns	1323
Records	File Date	Uploaded	Updated
1526	2008-12-23	2009-02-03	04 Feb 11:27
Excerpt
. % W @ G THE Pepsi Bcrrcrws Gnoup December 23, 2008 A _ Robert McDonnell, Attorney General . ii 900 East Main Street J _ Richmond, VA 23219 ` 5 ~ r Re: Recent Unauthorized Disclosure of...

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Primary Source ID: 1909

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North Carolina breach notification - Pepsi Bottling Group - a USB device containing unencrypted personal information, including names and Social Security numbers was missing. 1077 North Carolina residents affected.
Filename	Source	Researcher	Incident IDs
20081223_pepsi_bottling_group.pdf	North Carolina Department of Justice, Consumer Protection Division	d2d	1323
Records	File Date	Uploaded	Updated
1077	2008-12-23	2009-06-13	14 Jun 18:39
Excerpt
$ PBG THE Pepsi Bcrrtms Gnoup December 23, 2008 _ _ Roy Cooper, North Carolina Attorney General North Carolina Department of Justice Attn: Consumer Protection Division 9001 Mail Service Center Ralei...

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Primary Source ID: 1667

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New York Data Breach Notification : Missing portable storage drive with unencrypted data was lost. Personal information may contain name, address and SSN.
Filename	Source	Researcher	Incident IDs
The-Pepsi-Bottle-OTHER.pdf	New York State Consumer Protection Board	cwalsh	1323
Records	File Date	Uploaded	Updated
2037	2008-12-23	2009-05-08	03 Jul 18:00
Excerpt
we Pe aerrrme anew December 23, 2008 New York State Office of the Attorney General SECURITY BREACH NOTIFICATION Consumer Frauds & Protection Bureau 120 Broadway — 3'd Floor New York, New York 10271...

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Primary Source ID: 2099

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Massachusetts Data Breach Notification : Pepsi Bottling Group - Portable data storage device from the payroll department was lost which contained unencrypted personal information.
Filename	Source	Researcher	Incident IDs
20081223_pepsi_bottling_group_MA.pdf	Massachusetts Attorney General	d2d	1323
Records	File Date	Uploaded	Updated
478	2008-12-23	2009-08-08	09 Aug 19:43
Excerpt
spas _ Tue Pepsi Borrunrs Gnouv December 23, 2008 Attomey General Martha Coakley Office of the Attorney General One Ashburton Place Boston, MA 02108 Dear Attomey General Coakley: Pursuant to M.G.L....