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SUMMARY

230,000 customer records stolen from online database
Records	230,000
Record Types	NAA EMA
Breach Type	Hack
Data Family	Electronic
Source	Outside
Organization	Hell Pizza
Other Affected/Involved Organizations	None
Lawsuit?	NO/UNKNOWN
Data Recovered?	NO/UNKNOWN
Arrest?	NO/UNKNOWN
Submitted By:	marlowe

Date	Event
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2010-07-22	Organization Reports Incident
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2010-07-23	Organization Mails Notifications
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None. Add Data	Lawsuit Filed
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None. Add Data	Arrest Made
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records	date	organizations
300,000	2000-01-10	CD Universe
310,000	2005-04-12	LexisNexis, Accurint, Seisint, Port Orange Police Department , Reed Elsevier
140,000	2005-11-26	Troy Group, Scottrade
648,420	2006-09-08	Linden Lab . Second Life

Address: New Zealand
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No known costs for this incident.

Ponemon Institute Direct Costs Estimate ¹

$13,800,000.00

Note that these estimates are based on the Ponemon Institute's 2009 direct costs figures from their 2009 Annual Study: Cost of a Data Breach. We multiply $60.00 by the number of records to obtain this figure. Keep in mind that depending on the breach, the direct costs are not always suffered by the breached organizations. In the case of credit card number breaches, the direct costs can often be suffered by banks and card issuers. Also note that this is only an estimate.